Double Sunrise Young Women's Health: early teen to college years


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Professionals

Media Education: Distorted health information in the media

Studies show that for young women, the third most common source for health care information is from magazines. Yet what they don't know is how distorted this information can be.

Jean Kilbourne in Can't Buy My Love explains clearly the connection between advertisers messages and the health problems of today's adolescent women. She also points out that distroted health information is not an occasional slip, but a pattern.

What canprofessionals do? Media Education is a powerful intervention that can be incorporated into even a brief encounter or office visit. Here's a simple one that I do with my patients:

Look at the cover of a magazine and ask:
1.) "Are there any conflicting messages here?"

What do you see on this front cover?
What do you see on this front cover?


2.) "Find the title of the health article.... Inside, the article says that there are three major risk factors for heart disease. The first two are obesity and inactivity. What do you think the third one is? (Most will say "smoking", or if they don't, I say, 'I thought the third would be smoking.')

This article says that 'diabetes' is the third risk factor. Do you think that the ad on the back cover gives you a clue to why cigarettes are not mentioned like we thought they might be?"

What do you see on this back cover?
What do you see on this back cover?


3.) "Do you think that magazine health information could be distorted by advertisers that sponsor the magazine?"

This is a simple but important exercise to do with young women because most girls use the media as a primary source of health information. Referrals to reliable and safe health resources as
www.doublesunrise.com are important as well.

"Keep connected" as we learn more about how health care providers can help young women today.

Keeping connected in order to grow


The information contained in this website and/or provided by DoubleSunrise, its agents, servants and/or employees is general health information for educational purposes only. This site does not and cannot provide medical advice or a diagnosis for any person who requires direct medical care and this site should not be used as a substitute for medical care and/or the advice of your personal physician or professional healthcare provider. Specific medical questions you have about your medical condition, treatment, care or diagnosis should be presented to your own professional healthcare provider. Medical information changes rapidly and while DoubleSunrise frequently updates the content of this site, some information may be out of date. You agree that it is not your intent to establish a physician-patient relationship with DoubleSunrise, its agents, servants and/or employees.

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